Hi, I’m Lauren. I work on web software products.
Product Strategy & User Experience: I was the first product manager at Outside.in, a hyperlocal news aggregator that was acquired by AOL in 2011 and merged into Patch, a network of local news sites. I led user engagement initiatives at Patch until 2012. Since then I’ve been working as a product management and user experience consultant and advisor to small technology companies. I love to learn about the needs and frustrations of users through usability testing, analytics, and customer development research and use that information to create useful products that provide a fun and intuitive user experience.
Hobbies: crafts (mostly woodworking, silkscreening, knitting, and crochet), vegan baking, figure skating, and pilates
This blog/portfolio (blogfolio?) documents my work, side projects, and sundry interests. To stay in touch more frequently, you should follow me on Twitter. For more ephemereal posts of the things that catch my interest online, check out my Tumblr.